Representation

Definitions

Stereotypes - Media institutions use stereotypes because the audience will instantly understand them. Think of stereotypes as visual shortcuts. They're repeated so many times that we assume they are normal or true.

Archetypes - This is the 'Ultimate' stereotype. For example the white, stiletto wearing, big breasted, brainless, blond bimbo who's from Essex.

Counter type - A representation that challenges tradition, stereotypically associations of groups of people or places.

Representation - The way in which people, events and ideas are presented to the audience. To break it down, the media takes something that is already there and presents it in a way that they choose. These  representations are created by the producers (anyone who makes a media text) of media text.

Gatekeepers - People who decide what gets published and what does not.

DR CAGES is an acronym which lists the main stereotypical groups.

Disability
Regional Identity

Class
Age
Gender
Ethnicity
Sexuality

A film what shows a stereotype of age is the film St Trinians


This opening shows a viarity of stereotypical girl classes such as "geeks" "chavs" "emo's" "posh potty's" and "first years". This shows off a lot of different stereotypes which all come under the stereotypical teen girl class. It also presents young women as bad notorious people, which is in contrast to the usual well spoken, well mannered your lady stereotype.